ABOUT

A person hugging a large tree outdoors in a wooded area on a sunny day.

You’re here because your business is more than just a business—it’s an act of love with the Earth.

I’m here to ensure your website reflects that. I work with purpose-driven people who are building something meaningful, rooted in care—for the planet, for their communities, for the future. Because ethical brands with a mission beyond profit are essential to a more sustainable, beautiful world. And the world needs more people using business as a force for good.

A young woman with long dark hair, wearing a white long-sleeve shirt, blue jeans, and brown boots, sitting on a moss-covered tree trunk in a forest, looking up with a serene expression as sunlight filters through the trees.

Founded by

Hope Nothhelfer

Owner & Squarespace Web Designer

What I love most about my work is connecting with people who lead with heart. People who care deeply—about their work, their values, and the impact they make. These are the people I feel honoured to share space with.

My love for the more-than-human world weaves into everything I do. From making friends with wildlife as a child to writing my dissertation on ecological intelligence, I’ve always found ways to bring my love of the natural world into my work.

Whether I’m building a website or walking in the woods, I’m guided by the same question: How can we create something lasting, grounded, and true?

Subscribe to my Substack below to read more of my words.

We don't belong to the surface of the Earth but to its depths.

About Of The Wild

Mission

Building websites that support beautiful ideas to take root, nurture growth, and reflect the meaningful work you do.

Vision

A world where beautiful, thoughtful ideas thrive without barriers, positive change is amplified, and purpose drives progress.

Values

Holistic approach

A website isn’t just a collection of pages—it’s an experience. I approach each project with the bigger picture in mind, making sure every element works together in harmony. The goal is a website that feels like home—intentional, aligned, and designed to last.

Slow, steady growth

I work with people who care. Those who believe in doing things differently—sustainably, ethically, with purpose. For me, design is a tool for connection, not consumption. This isn’t just about building a website; it’s about creating something that feels true to your values and connects with your audience

People and planet over profit

Like in nature, good design isn’t rushed. I thoughtfully craft spaces that evolve with you. I believe in building things that last. Instead of chasing quick wins or fast results, I focus on sustainable growth—growth that’s rooted in authenticity, purpose, and thoughtful strategy.